Custom millwork is a strong, elegant way to communicate and reinforce brand identity in the built environment. In this article, we’ve collected some of our favorite examples of how millwork and branding work together to create memorable experiences.
How Commercial Woodworking Shapes Your Brand Identity
What is brand identity? Today, “branding” is often synonymous with “digital branding.” And there’s no denying that most modern brands are indeed digital first. However, traditional branding is still extremely important and relevant, especially for physical spaces.
A physical location should be a seamless extension of an organization’s brand identity, and it should also provide an impactful and striking customer experience. Elements like floor plan, furniture selection, and lighting all factor into how to create a brand identity through architectural design, but commercial woodworking also plays a vital role.
The right millwork will complement your brand identity, elevate the experience and mood, and increase functionality. Depending on your brand, woodworking might serve as a focal point or a finishing touch.
What’s most important is that the millwork is customized to your brand and industry so it feels like a natural part of who you are as a company. Great woodworking amplifies your brand by meshing with your design and messaging so that your customers get the best possible experience.
Real World Applications of Custom Millwork by Industry
At Mock Woodworking, we study our clients’ brands and industries so we can create the best architectural woodworking for their specific needs. We learn your company’s history, listen to your story, and work with you to plan, design and execute commercial millwork that fits right into your brand.
Here’s a closer look at our approach to custom millwork broken down by industry.
Churches and Places of Worship
Church woodworking – whether it’s traditional and ornate or modern and simple – needs to be uniquely comforting and unifying. We partner with clergy and church teams to build lasting, timeless millwork that reflects the reverence of the space.
Retail
When it comes to retail store woodworking, there’s an important balance of relaxation and refinement to consider. This is especially true for specialty retail woodworking.
For example, our contemporary woodworking for clothing giant Abercrombie & Fitch extends the company’s outdoor roots and complements its sleek, modern branding.
Education
Educational facility woodworking needs to communicate the prestige and mission of the institution while also serving a specific purpose, depending on its placement and usage. For the University of Cincinnati’s Corbett Auditorium, we used hundreds of doweled panels to optimize the acoustics and create a sense of warmth.
Healthcare
With our healthcare woodworking, we strive to create calming, unobtrusive atmospheres to optimize the experience for both patients and staff. Our custom woodworking for WVU Medicine Children’s Hospital features a selection of lighter toned woods to maximize openness and visibility.
Restaurant
Restaurant woodworking and brand identity go hand in hand. Custom millwork is essential to create an organic, relaxing space that supports your brand and helps patrons feel comfortable immediately.
Retirement Facilities
Retirement facility woodworking needs to not only express the facility’s brand but also comply with the Americans with Disabilities Act (ADA). Our team is well-versed in ADA compliance and can easily build custom woodworking to help residents live their best lives.
Corporate Offices
A well-designed office space doesn’t just echo a company’s brand – it also boosts productivity, increases employee satisfaction and facilitates collaboration. That’s why we approach corporate office woodworking with your company’s specific goals and brand in mind.
Hospitality
Hospitality woodworking ought to feel inviting and luxurious. Whether we’re dealing with a new project or a renovation, we lean on our artisanal craftsmanship to produce premium millwork for hospitality clients of all sizes.
Mock Woodworking’s Millwork Techniques
Our team at Mock Woodworking combines old-world craftsmanship with the newest equipment to produce one-of-a-kind millwork. Whether we’re working on a project that’s more traditional or contemporary, our goal is the same: to provide you with the best woodworking for your brand.
Architectural Woodworking for Structural Woodworking
Mock’s architectural woodworking combines carefully honed skills with intentional design and personalization. We make it easy by having our in-house project manager work with you on-site to bring your ideas to life and add new dimensions to your brand identity.
Classic Woodworking That Never Goes Out of Style
We specialize in crafting classic woodworking that is truly timeless, no matter what your brand style is. We want to help your brand achieve the staying power it needs to stay at the front of your customers’ minds throughout the years.
Mock Woodworking Brings Your Brand Story to Life
You’ve worked hard to build your brand – we’re here to help you strengthen it. Contact us today to get a personalized overview of how we can enhance your brand’s identity with custom millwork executed to match your vision, budget and timeline.